UTZ Chips
Role: Art Direction, Copy, Design, Video Editing
Background
Utz Chips wants to craft brand activations, experiences, and concepts tailored towards a young Gen-Z consumer demographic.
Insights
Gen-Z consumers were aware of the product, but without any distinguishable brand identifiers or unique qualities, they were drawn to other products.
Idea
Engage younger audiences through brand ambassadors, personalized experiences with the packaging, and a brand-sponsored rave.
The (U)tz Campaign, draws inspiration from the iconic Coca Cola Name on Bottle initiative. Our concept revolves around consumer interaction, encouraging individuals to engage with Utz products and see themselves reflected in the brand. Through personalized packaging and interactive experiences, we aim to forge emotional connections, driving purchases while celebrating the uniqueness of each consumer.
