Background

Loop Earplugs needs an all-encompassing campaign highlighting the brand messaging and functionality of the product

Insights

Loop Earplugs are uniquely noise-canceling, with specific functions allowing for differing levels of silence. Most consumers believe that Loop Earplugs are strictly silencing, without recognizing the product’s full capacity.

Idea

The 'Zone In' campaign, I explore how functionality meets universality, elevating user journeys. Engaging larger audiences with clarity and precision. Zone in with Loop.