Public Display of Affection

Role: Art Direction, Copy

With the Barbie craze still at an all-time high, the interns of PDA decided to introduce themselves as toy figures. The intern introduction posts were partly created through generative AI technologies. Employing MidJourney to create each individual action figure, we were able to design realistic 3-dimensional figures.

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While interning for PDA, I had the opportunity to art-direct a social campaign entitled “PDA Challenges.” Taking inspiration from the work of Erwin Wurm, 6 hired actors were tasked with specific challenges that encouraged love and fun, in spirit with the values of PDA! Final-cut footage is still in the works.

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